> For the complete documentation index, see [llms.txt](https://piqpay.gitbook.io/merchant-integration/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://piqpay.gitbook.io/merchant-integration/creating-an-account-and-setting-up-a-work-environment/creating-a-merchant-brand-store.md).

# Creating a Merchant Brand / Store

After activating your account, create a brand for each geolocation you plan to operate in.

### How to create a brand

* Go to the “Merchant brands” tab.
* Click “Create store”.
* Fill in the fields:

Name — brand name (your choice)

Payment account — the payment account we provide you

Payout account — the payout account we provide you

Description (optional)


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